Common TikTok Marketing Mistakes and How to Avoid Them
Are you finally diving into TikTok? If you’re new to the platform, there are several pitfalls to watch out for. While some apply broadly to social media, many are unique to TikTok’s vibrant community.
- Not Joining Trends
TikTok is synonymous with trending sounds and challenges. To thrive, you need to embrace these trends, using special effects, popular music, and participating in challenges. However, ensure you adhere to your brand’s values and skip trends that don’t align. Remember, there’s always another trend around the corner.
- Not Watching TikTok Videos
Understanding TikTok’s unique vibe is crucial. Spend time observing the platform to see what resonates with users. Once you get a feel for it, start experimenting with your content. Keep scrolling to gain inspiration, identify trends, and learn from competitors.
- Not Getting to the Point
TikTok gives you up to three minutes for a video, but the first few seconds are crucial. Start with a strong hook, use engaging captions, and incorporate trending sounds to capture and retain attention quickly.
- Uploading Landscape Videos
TikTok is designed for vertical videos (1080×1920 pixels). Landscape videos will be reduced and bordered, compromising both quality and viewer perception.
- Ignoring the Comment Section
TikTok is all about community. Engage with your audience through the comments—respond to questions, encourage discussions, and foster connections.
- Using a Business Account
For small businesses, a personal account may be better initially. Business accounts limit access to trending music, which is key for broadening reach. Focus on growing and experimenting with a personal account before transitioning.
- Overselling Instead of Engaging
TikTok thrives on relatable, everyday content. Avoid overly promotional posts. Instead, create content that resonates with your audience’s lifestyle and challenges. This approach will engage your audience more effectively.
- Posting Sporadically
Consistency is crucial on TikTok. Regular posting helps define your brand, provides more insights from viewers, and builds a loyal follower base.
By avoiding these common mistakes, you can create content that resonates, engages, and ultimately succeeds on TikTok.
